Merritt Norris
Here’s How The Jewelry Mogul And Country Star Collaborate For Continued Success
Photography courtesy of Kendra Scott
Combining the charm of the iconic Dolly Parton with the signature silhouettes of Kendra Scott, the two icons have joined forces to launch their second jewelry collaboration. Inspired by Dolly’s legendary song ‘I Will Always Love You,’ the limited-edition line makes its official debut today, June 11, 2025. The collection invites fans to celebrate love, authenticity, and the beauty of personal expression. Featuring ten timeless pieces, each design in the collection is infused with heartfelt symbolism and storytelling.
A Tasteful Tribute Through Jewelry That Tells A Story
At the heart of the collaboration lies a celebration of music, fashion, and female empowerment. From sculptural heart pendants to florals and delicate butterfly-inspired details, the collection is filled with representations of Dolly’s personal motifs. The pieces have been carefully crafted to reflect her everlasting commitment to self-expression, creativity, and unapologetic authenticity. Each individual design captures the layered depth of her powerful song that inspired the collection, drawing a connection between the lasting lyrics and the enduring elegance of the jewelry itself. Intricate textures and symbols influence wearers to discover their own stories within the designs, mirroring themes of love, transformation, and resilience that Dolly’s lyrics have long embodied.
Keepsakes Crafted with Expertise and Intention
“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done. Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for,” said Founder and Chief Creative Officer, Kendra Scott. “Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”
Where Impact Meets Inspiration
There is no doubt that these two visionary entrepreneurs and philanthropists, who harness their creativity as a force for good, have come together once again to create something as beautiful as it is meaningful. With their shared love for reading and mutual mission to improve childhood literacy, the collection supports Kendra Scott Foundation’s Yellow Library and Dolly Parton’s Imagination Library. United by more than just their Southern roots, their mission is to spark inspiration in children across the country and brighten lives through the gift of storytelling.
Whether gifted to a loved one or worn as a personal keepsake, each piece in the collection encourages communities to live with intention, lead with kindness, and boldly embrace their own story, discovering the true beauty in the process of creating it along the way.
The ten unique styles range from $70 to $198 and will be available online at KendraScott.com and Kendra Scott retail stores for a limited time beginning today June 11, 2025.
