Lance Avery Morgan
Kendra Scott And Her Celeb Pals Celebrate New Concept That Embraces Texas High Style
By Lance Avery Morgan Kendra Scott’s portrait photography by Douglas Friedman. Event photography by Keelyn Costello
When Kendra Scott opens a new store, it’s never just about jewelry—it’s about magic, memories, and moments that sparkle as brightly as her signature stones. Enter her latest venture: The Yellow Rose, a new concept boutique nestled in Austin, TX, that isn’t just a retail store—it’s a celebration of all things Texan, radiant, and impossibly chic. And the good news? There may be one coming near you, based on Scott’s strategic projections for growth.
Kendra Scott, the woman who turned a $500 startup into a globally celebrated brand, has always worn her Texas pride front and center. It was 22 years ago when Houston-bred Scott was selling her handmade jewelry collection door-to-door to local boutiques in Austin. With decades of success under her bejeweled belt buckle, she is now expanding her billion-dollar business with her western-inspired line and it’s a love letter to Texas that is sure to be a hit with the three generations of devoted clientele who are devoted fans. We couldn’t be prouder of the talented lass who is truly a force of nature. Now, with The Yellow Rose, she tips her ten-gallon chapeau to the Lone Star State, blending her unique sense of style with Austin’s one-of-a-kind charm. This isn’t just shopping—it’s an experience designed to dazzle every Texan heart.
Why “The Yellow Rose”? For Texans, the yellow rose isn’t just a flower; it’s an emblem of resilience, beauty, and a dash of mystery, much like Scott herself. Inspired by the legend of the Yellow Rose of Texas, the store embodies the idea of flourishing against all odds. It’s also a nod to the state flower—because let’s face it, everything’s better when it comes served with a side of Texas nostalgia.
Kendra Scott’s love letter to her state takes form in the boutique’s design, from its vibrant color palette to its whimsical nods to Texan heritage. Think warm yellow hues, accents of rustic wood…a modern twist on southern hospitality. It’s the kind of place where you could imagine sipping sweet tea while choosing the perfect pair of statement earrings. Or you can saddle up to the bar for some bourbon and branch water.
Recently, to celebrate the opening of her new flagship store, Scott welcomed close friends and family to a celebration that was nothing short of legendary. The spotlight was on Yellow Rose by Kendra Scott— a collection for the modern cowgirl (and there are plenty of selections for the cowboy, too), so this event was just as bold-spirited, dazzling, and fun as the pieces themselves.
and Jolie Sikes
With a denim carpet, lined with Texas-style sawdust led to the entrance, DJ Disko Cowboy spun his country remixes that made everyone want to dance in their boots, and Beau’s Bar served up Rambler, Old Fashioneds with 9 Banded Whiskey, and Ranch Waters with Lalo Tequila that kept the good times flowing. Heck, the vibe was pure Texan magic.
The perfect Texas bites by MML Hospitality. The activities? There was something for everyone like a hat bar, where guests decked themselves out in custom styles, hat burning to make it all official, jewelry engraving for that personal touch, bandana chain stitching for a little DIY flair, and even branded cigar rollers and cutters to add a bit of smokey, western charm. Yep, the store was packed full of boots, hats, smiles, and a plethora of congratulations to the bright star of the evening, Kendra Scott.
and Lance Avery Morgan
and Odette Annable
In a world of fleeting trends, Kendra Scott, the woman and the brand, continues to remind us that style can be timeless, impactful, and deeply personal. The Yellow Rose is more than just a store—it’s a beacon of community, creativity, and connection. As the night unfolded, the boutique’s warm glow seemed to symbolize something deeper: a love for Texas and the endless possibilities it inspires.
