Lance Avery Morgan
From Signature Red Cowboy Boots To Vogue-Worthy Vintage Treasures, Blair Baxter Has Transformed Pecos Jane Vintage Into An East Austin Style Institution Where Fashion, Community & Unforgettable Finds Converge
Photography by Nicki at Lemon Woman Photography and Olivia Berger
In a city celebrated for individuality, creativity, and an unwavering sense of personal style, Blair Baxter has created something that feels increasingly rare: a fashion destination with a soul, according to her longtime pal and our ardent style arbiter, Lance Avery Morgan.
Blair Baxter’s Vintage Diversity
As the founder and lead stylist of Pecos Jane Vintage, the stunning East Austin boutique known for its colorful, high-end collection of Western, designer, and vintage treasures, Baxter has transformed a lifelong passion into one of Austin’s most beloved shopping experiences. Her eye for the rare, the beautiful, and the one-of-a-kind has attracted everyone from fashion insiders and collectors to curious newcomers searching for that perfect piece with a story. Recently, Baxter dressed Austin’s rising music-star duo, Chaparelle, and, as expected, the results were as gorgeously cool as their sound.
And now, the rest of the world is taking notice.
Pecos Jane Vintage was recently honored as one of Austin’s standout vintage destinations when it was included in Vogue’s feature on the Best Vintage Stores in the World, a remarkable recognition for a boutique built entirely on passion, instinct, and impeccable taste.
For Baxter, however, the journey has always been about more than fashion.
“Opening Pecos Jane Vintage has allowed me to be surrounded by beautiful things, and that has brought in creative people from all walks of life,” she says.
Style For Miles Led By Blair Baxter
That sense of community is woven into every corner of the boutique. Inside, shoppers discover carefully curated Western fringe jackets, coveted cowboy boots, European designer finds, and exceptional pieces spanning the 1970s through the early 2000s. The result feels less like shopping and more like stepping into the personal collection of a stylish friend who somehow always knows where the treasures are hidden.
Baxter’s own fashion influences reveal the eclectic sensibility behind the store.
“My style icons are my mother, J.K. Baxter Hunt, Kate Moss, and Ann-Margret in Bye Bye Birdie,” she says.
The combination makes perfect sense. There is the timeless elegance inherited from family, the effortless cool of Moss, and the playful glamour of Ann-Margret, all filtered through a distinctly Texas lens.
Baxter’s signature style is equally memorable.
Remarkably, Red…According To Blair Baxter
“My personal style signifier is the color red,” Baxter explains. “Red shoes, red purse, red nails, dress or coat. It can liven up any outfit.”
It’s easy to imagine her striding through Austin in those signature red accents, oversized black sunglasses firmly in place. In fact, when asked about the beauty essential she couldn’t live without, Baxter doesn’t hesitate.
“The beauty essential you’d have to pry out of my cold, dry hands is large, oversized black sunglasses that hide all sins.”
That wit and self-awareness are part of her charm. When discussing the qualities that helped her build a successful business, she offers a refreshingly honest answer.
“Kindness, curiosity, and a severe shopping addiction.”
The humor may be tongue-in-cheek, but the truth behind it is unmistakable. Baxter’s success stems from a relentless curiosity about fashion history, craftsmanship, and personal expression. Every rack inside Pecos Jane reflects countless hours spent hunting for exceptional pieces that deserve a second life.
How Blair Baxter Defines Style Iconic
Her appreciation for style extends far beyond clothing. One of the books that left a lasting impression on her is Patti Boyd’s memoir, Wonderful Tonight.
“She sacrificed so much of her youth for these men,” Baxter says of Boyd’s relationships with George Harrison and Eric Clapton. “The message is no man or relationship can save you. Only you can make yourself happy.”
It’s a philosophy rooted in independence, confidence, and self-discovery—the same values often found in the women who shop her collection.
Music has also played a role in shaping her worldview. The first album she ever purchased was the soundtrack to La Bamba, a choice that hints at an early appreciation for timeless cultural touchstones and enduring style.
When she’s not sourcing vintage treasures, Baxter is often doing something she loves almost as much as shopping: hosting. “In my fridge, you will always find stuff for a cheese plate,” she says. “As a Sagittarius rising, I live to host parties, and the best intros and conversations happen over the charcuterie.”
Blair Baxter’s Life Well-Lived
That gift for bringing people together recurs throughout her philosophy of life. Asked what every woman should experience at least once, her answer has nothing to do with fashion.
“Making friends outside of your comfort zone.” It’s advice she seems to live by, building a business that serves as a gathering place for artists, creatives, collectors, and fashion enthusiasts from every background.
Her admiration for classic design also reveals a deep respect for the craftsmanship of the artisanal clothing she offers at Pecos Vintage. If she could bring back any designers working today, she would choose a trio of American legends. “Geoffrey Beene, Bill Blass, and Bob Mackie,” she enthuses. “So many American designers knew a woman’s body so well.”
That appreciation for thoughtful design informs the way she curates Pecos Jane, where exceptional tailoring and timeless silhouettes often take precedence over fleeting trends.
As for a dream shopping destination? “Milan,” she says without hesitation. “A city with so many amazing concept stores. Every last one is like a curated museum.”
A Curated Texan Indeed
The word “curated” feels particularly fitting. Baxter approaches retail much like an art collector approaches a gallery, selecting pieces not simply because they’re beautiful, but because they tell a story.
It’s perhaps why the late street photographer Gary Winogrand tops her list of artists she’d most love to collect. Like Baxter’s fashion finds at Pecos Vintage, Winogrand’s work captured fleeting moments, preserved memories, and celebrated the beauty of everyday life.
And if her perfect day sounds wonderfully cinematic, that’s because it is.
“My perfect day would end at a local bar with new friends and old dancing in my red cowboy boots.”
In many ways, that image encapsulates everything Pecos Jane represents: authenticity, style, connection, and a willingness to embrace life’s unexpected adventures.
One day, far in the future, when Blair Baxter’s remarkable story is distilled down to a single sentence, she already knows exactly what it should say.
“She threw great parties, gave great gifts, and made you feel seen.”
Judging by the wildly devoted following she’s built, the vibrant community she’s cultivated, and the countless customers who’ve discovered a treasured piece inside Pecos Jane’s doors, that’s a legacy already well underway.
10 Reasons Blair Baxter & Pecos Jane Vintage Are Austin Fashion Legends In The Making
1. She Built A Boutique With Soul
Pecos Jane Vintage isn’t simply a store—it’s a gathering place where fashion lovers, creatives, collectors, and curious shoppers discover pieces with history and personality.
2. Vogue Took Notice
The East Austin destination earned international recognition after being featured among the world’s best vintage stores, placing Pecos Jane firmly on the global fashion map.
3. Her Eye For Vintage Is Unmatched
From Western fringe and designer labels to rare cowboy boots and archival pieces, Baxter specializes in uncovering treasures that feel both timeless and relevant.
4. She’s The Queen Of Curated Cool
Every item inside Pecos Jane is hand-selected, creating an experience that feels more like exploring a stylish collector’s private wardrobe than browsing a retail store.
5. Red Is Her Signature Power Color
Whether it’s red boots, red nails, a red handbag, or a striking coat, Baxter believes a pop of red can instantly elevate any look.
6. Her Style Icons Span Generations
Inspired by her mother J.K. Baxter Hunt, Kate Moss, and Ann-Margret’s playful glamour in Bye Bye Birdie, Baxter blends elegance, edge, and Texas flair.
7. She’s A Champion Of American Design
Her admiration for legends Geoffrey Beene, Bill Blass, and Bob Mackie reflects her appreciation for tailoring, craftsmanship, and clothing designed to celebrate women.
8. Community Matters More Than Commerce
Baxter believes life’s best introductions and conversations happen over a cheese plate, making hospitality and connection central to her philosophy.
9. She Encourages Women To Live Boldly
Her advice? Make friends outside your comfort zone. It’s a mindset that mirrors the adventurous spirit behind both personal style and personal growth.
10. She Makes People Feel Seen
When asked how she’d like to be remembered, Baxter’s answer perfectly captures her legacy: someone who threw great parties, gave thoughtful gifts, and made people feel valued.
