Hats, Horses & High Society: Here’s Why Royal Ascot Is Summer’s Most Stylish Spectacle For Texans And Why We’re Off To The Races This Week

June 13, 2026
3 mins read
Ascot racing. Courtesy of Pexels

With Dazzling Millinery, Royal Traditions, And World-Class Horse Racing, Royal Ascot Remains England’s Ultimate Summer Celebration Of Elegance

We never think you need a reason to wear a fancy hat, but at some events, it’s quite literally required. We welcome you to the most exciting fashion events of the year, Royal Ascot, which also happens to feature the world’s fastest horses…so hold onto your hats for the festivities happening on June 16-20, according to our stylish set follower, Lance Avery Morgan.

Every May, crowds of well-dressed spectators jet to Louisville for the Kentucky Derby, the first event in the American horse racing season. It’s a thrill a minute if you’ve never attended. Now, across the pond, many Texans and Britons don their best attire for the Royal Ascot, the world’s epitome of summer equestrian elegance. As harlequin jockeys rush their mounts toward the finish line, well-heeled fans place bets and mingle in the stands. The thoroughbreds’ performance is a wondrous thing to witness, but the greatest spectacle of all is the audience itself: exquisite fashions draped upon the spectators and perched atop their heads. Naturally, it’s morning coats, top hats, and all that entails, for gentlemen race fans at Ascot.

Ascot Grandstand. Courtesy of Flickr

The competition on the track is fierce, but some might say the spectators’ sartorial show is the better contest. Fans of the races pay homage to the race’s traditionally elegant dress code, yet every year the fashions get more ambitious, and in some cases, outrageously extravagant. Ladies always take the opportunity to express themselves with incredible dresses and accessories, and no expense is spared. Perhaps most important of all, the hat is the crown of the outfit, with many wide-brimmed pieces custom-made for the occasion.

A jockey at Ascot. Courtesy of Pexels

Royal Ascot is synonymous with sartorial elegance,” the event’s organizers proclaim. “This is upheld by our dress code, which invites guests to contribute to an occasion heralded as a major fashion event in its own right.” Indeed, the dress code is strict, and the Ascot’s own fashion police will pull aside those who violate the rules. Think we’re kidding? Just try to wear a hem that doesn’t fall too far above your knee – you may look fabulous, but the heads you turn will wear a look of disapproval. However, don’t worry; you can still look great while adhering to the rules. In fact, Britain’s most stylish royalty and upper crust have been strutting their finest stuff at Ascot for centuries.

Royal Ascot carriage procession. Courtesy of Pexels

Want to experience the ultimate girls’ day out? Why not make a last-minute decision to fly with your friends and family to England from June 17 to 21 (make sure to secure your Ascot tickets in advance) and enjoy the festivities? The Ascot takes place from Tuesday to Saturday, but be sure to attend on Thursday, which is traditionally set aside as Ladies’ Day, the most prestigious day for women to go all out to impress themselves and others. So don your finest fascinator and mingle with your fellow spectators. You never know, you might befriend an aristocrat or ten. Then imagine what could happen.

For an unforgettable experience, we recommend pooling a set amount of money with your friends and placing some bets. It’s a traditional part of the race, and the thrill of a win adds an inimitable rush of adrenaline to the exciting races. Raise a glass of bubbly in a toast to the horses, the lovely summer weather, and the elegant tradition. Does it really matter who wins the race? The joy of the experience is what counts. So, cast aside your betting slips and savor the moment as the sun sets over the English countryside.

Here Are 7 Reasons Royal Ascot Should Be Every Stylish Texan’s Next Great Escape

  1. A Front-Row Seat to British Tradition – Experience one of the world’s oldest and most prestigious sporting events.
  2. The Ultimate Hat Showcase – Marvel at extraordinary fascinators and bespoke millinery creations that steal the spotlight.
  3. Ladies’ Day Glamour – Thursday’s celebrated festivities offer the perfect excuse to embrace bold, unforgettable fashion.
  4. Royal Pageantry at Its Finest – Witness the iconic Royal Procession and centuries-old customs that make Ascot unique.
  5. World-Class Thoroughbred Racing – Enjoy five days of elite competition featuring some of the fastest horses on earth.
  6. A Social Scene Like No Other – Sip champagne, mingle with fellow racegoers, and perhaps even cross paths with aristocracy.
  7. A Bucket-List Summer Adventure – Pair a trip to England with an event that blends luxury travel, culture, fashion, and sport into one unforgettable experience.

Lance Avery Morgan

Sixth-generation Texan and Curated Texan Co-founder Lance Avery Morgan, is a media executive and co-founder of Brilliant, The Society Diaries, and Society Texas magazines (and as an editor for many more), has helmed hundreds of cover stories, photo shoots, and led numerous creative, editorial, and publishing teams to success. Starting his career in media in Los Angeles, he set the stage for creating many hours of television programming, representing some of the world’s brightest stars for PR, and honed his craft of connecting the social dots at a high level.
He has also hosted and sponsored hundreds of philanthropic events throughout his career. Morgan is also the founder of Texas Luxury Consultants, a consulting firm created to liaise five-star brands with the five-star Texan. A recognized style authority and frequent emcee, Morgan has been honored as a DIFFA Style Ambassador, an Austin American-Statesman Glossy 8 recipient, and a Lone Star StyleSetter, among others. (Portrait photography by Romy Suskin)

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