Merritt Norris
They say everything in fashion comes back around, but these trending western-wear pieces seen across runways globally are simply staples for what people wear on the daily down South. It’s a true cowboy classic turned fashion-forward moment. From cowboy boots of various styles and colors to flowing strands of fringe added to jackets, skirts, dresses, and more, there are dozens of ways people are embracing country culture wherever they may roam, according to our stylish girl-on-the-go Merritt Norris.
Why Western Fashion is More Than a Trend
Denim? Everywhere. Turquoise is timeless, especially when it comes to big statement jewelry, like the unique vintage-styled pieces in Kendra Scott’s Yellow Rose Collection. The designs in the Yellow Rose Collection are inspired by the rich legacies of Texas ranch life and reimagine iconic cowgirl customs in a modern light. Cowboy boots have proven they’re made for walking everywhere, from Texas trails to red carpets, rooftop bars, and even the bustling streets of New York City. Bella Hadid has been spotted strolling The Meatpacking District while rocking a pair of brown suede cowboy boots from Kemo Sabe accompanied by a mini-length, modern take on the classic prairie dress. Not only can you tip your hats to Kemo Sabe for inspiring Bella Hadid’s effortlessly cool street style, but they’ll take your choice of a cowboy hat and make it personal – real personal.
Courtesy courtesy of Reformation Courtesy of Kendra Scott Yellow Rose
A stop at their Round-Top location (one of many), right in the heart of the charming little Texas town, gives you the chance to work with expert craftsmen to design a one-of-a-kind custom creation. Every detail added, from bands and feathers to branding, beads, and more, transforms your hat into a wearable piece of self-expression. Trust me when I say you’ll want to make this hat a whole new part of your identity. Some may accredit the rise of these Western looks as a result of the ‘Cowboy Carter’ effect following the release of Beyoncé’s album.
On the contrary, boots and hats have been having their moment in high fashion for quite some time now. Not only did Louis Vuitton turn their Men’s Fall-Winter 2024 collection into a Western luxury wardrobe, but other big names in fashion like Ganni and Chanel have taken their own twists on timeless Western pieces. Ganni made waves with their coveted cowgirl boots collection, which pair perfectly with some of their flowy dresses and skirts. So whether you’re going for the classic Texas tux (that’s denim on denim for the uninitiated) or perfectly worn-in jeans paired with a brown suede jacket, a stand-out southern look is all about embodying rugged sophistication.
Round Top, TX’s Southern Fashions and Timeless Allure
Nestled in between Houston and Austin lies a small town with a big personality. A once-hidden gem, Round Top, Texas, is best known for its iconic Antique Shows but has undergone some extraordinary expansive efforts in recent years. Whether you’re looking for an impromptu day trip or yearning for a weekend away, Round Top is slowly making its way to the top of Texas travelers’ bucket lists. In fact, the charming little town earned the title of Best Small U.S. Town for Shopping in 2024. It’s home to many vintage shops, boutiques, and historic buildings, capturing the true essence of Southern comfort.
Beginning in the late 1960s, Round Top has hosted its tri-annual Antique Show that now brings thousands of visitors to the town seeking out once-in-a-lifetime finds. Their main shows occur during the spring and fall seasons, but they’ve added a third show, the Winter Show, which was just held in January. What began as a best-kept secret for interior designers and those who adore antiques has since evolved into a world-renowned event. Show-goers can venture through its tents and barns to discover a vast selection of furniture, art, textiles, apparel, and more–both a collector and creative’s heaven on Earth!
Can’t make it to a show? Don’t fret, because the town has a lot more where that came from year-round. You’ll even find well-known shops like Junk Gypsy and Kemo Sabe, which are recognized around the country, but exquisitely encapsulate the aura of Round Top rustic charm. Curate by Stash is a unique little boutique filled with a selection of handmade leather, denim, and trinkets that make for the most special souvenir. Townsend Provisions brings light to traditional glamour with a wide selection of boots, all the home goods your heart desires, and more. A visit to the village will present you with prairie chic linens, handcrafted jewelry, and an abundance of American farmhouse antiques. When you’ve worked up an appetite, you can’t go wrong with Boon & Company or Mandito’s (their marg really raises spirits when the temperature starts to rise). There’s always a little room for something more when Sweet Treat o’clock strikes! Rest assured, you’d regret not making a stop at Royer’s Pie Haven, even if you’re just going to grab a coffee or a mini pie stack to-go.
Texas-Bread Taste
To put it simply, Western wear isn’t just a trend; it’s a statement of grit, glamour, and timeless Texan roots. More and more designers and style icons are putting their own spin on these Texas-bred aesthetics, proving its influence is here to stay. So if you haven’t already taken the plunge, consider adding a pair of boots and a hat to your capsule closet.
