Lance Avery Morgan
It doesn’t take much to know a good hat when you see one. At least that’s what our fathers and grandfathers thought. Buy well and buy forever, they figured. So goes the lore and allure of a Stetson hat to the Texas man, according to our sixth generation Texan Lance Avery Morgan.
It was the Cadillac of hats and these days, it still is. When I made a cameo appearance in the filming of The Iron Orchard about 1939-1949 Texas, what did we wear? Yep, a Stetson. That was a blast, and it was an exciting experience to be in a period film about the Lone Star State.
My dad had a Stetson hat and sported it well, as seen in this photo from the 1950s. In fact, he had several Stetsons that I inherited when he passed away and they remain a treasure.
So, we got to thinking, what was the man buying with a Stetson thinking when he bought his premium hat? You Look Your Best In A Stetson, The Mark Of The World’s Most Famous Hat and Step Out With A Stetson were just some of the company’s slogans aimed toward the hat-wearing men in the 1940s-1960s, which were a common site.
Just catch Mad Men on streaming – the whole world seemed to wear a hat then. We have to agree that they looked sharp, in seeing how our predecessors wore these toppers, you might see more of us in a Stetson hat soon.
