SH$T My Texas Dad Has: Stetson Hats

June 19, 2024
1 min read

It doesn’t take much to know a good hat when you see one. At least that’s what our fathers and grandfathers thought. Buy well and buy forever, they figured. So goes the lore and allure of a Stetson hat to the Texas man, according to our sixth generation Texan Lance Avery Morgan.

Vintage Stetson ad, 1951

It was the Cadillac of hats and these days, it still is. When I made a cameo appearance in the filming of The Iron Orchard about 1939-1949 Texas, what did we wear? Yep, a Stetson. That was a blast, and it was an exciting experience to be in a period film about the Lone Star State.

My dad had a Stetson hat and sported it well, as seen in this photo from the 1950s. In fact, he had several Stetsons that I inherited when he passed away and they remain a treasure.

Donald Grant Morgan, 1957

So, we got to thinking, what was the man buying with a Stetson thinking when he bought his premium hat? You Look Your Best In A Stetson, The Mark Of The World’s Most Famous Hat and Step Out With A Stetson were just some of the company’s slogans aimed toward the hat-wearing men in the 1940s-1960s, which were a common site.

Just catch Mad Men on streaming – the whole world seemed to wear a hat then. We have to agree that they looked sharp, in seeing how our predecessors wore these toppers, you might see more of us in a Stetson hat soon.

The Gentleman Racer by Michael Satterfield

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