Here’s How Austin Fashion Entrepreneur Alexa Alspaugh Is Dressing Herself, And Others, For Success

May 10, 2024
2 mins read
Alex Alspaugh. Portrait photography by Keelyn Costello

Austinite Alexa Alspaugh, founder of The Daily Dress, knows a thing or two about fashion, which is why she created the stylish go-to line for busy women like herself. She says it’s the chic comfy dress you’ll reach for time and time again because they feature a stretchy bodice and lightweight cotton skirt, perfect for Texas weather in the summer and beyond. Here, the fashion entrepreneur talks with our own Lance Avery Morgan, about the wear-everywhere-dress and some of her favorite things these days.

Three qualities that got me where I am today are…Trusting my intuition, working hard, and being eager to learn.

Easiest career decision I ever made is…Moving to New York after college to pursue a career in fashion. It was such a leap of faith, but in my heart, I knew it was the right decision.

I loved creating The Daily Dress because…I knew I was creating something beautiful that would make women feel better about themselves. Getting dressed is an act of self-care, and I’m so proud of the dresses I’ve designed that make looking and feeling your best easier than ever.

The Daily Dress

By being a businesswoman, I feel that…There aren’t enough hours in the day.

How I made my first dollar…By being a hair model in a Toni & Guy fashion show. I was 14, but lied and said I was 16 when I auditioned. When it came time for dress rehearsal, I saw that the outfit they picked for me was very sexy and I almost chickened out. Luckily one of the other models saw my panic and was kind enough to switch outfits with me.

Last thing I binge/marathon watched…Tokyo Vice on HBO and Palm Royale on Apple TV. Both were great.

If I could live in a foreign city it would be…Paris. My grandfather lived there for the last 50 years of his life, and I had the pleasure of living there for eight months while I was in college. Paris has a very special place in my heart.

What everyone/woman should try in her lifetime is…Vacationing alone. It can feel awkward at first, but it’s so nice to reconnect with yourself in a new environment.

My motto? Easy. It is…Be bold and mighty forces will come to your aid.

First music I bought…Now That’s What I Call Music: 8. Remember those “Now” albums? What a time to be alive.

Favorite scent these days is…Tuberose. On a recent trip to Mexico City, I picked up a bottle of perfume with notes of tuberose. It smells so lovely, and it’s the only fragrance I’ve worn since.

The beauty essential you’d have to pry out of my cold, dead hands is…Le Volume de Chanel Mascara in black. It’s the best of the best.

My personal style signifier is… A Daily Dress and whatever accessories I need to take me through the day. Sometimes that’s a pair of pumps and a dainty clutch. Other times that’s a pair of Birkenstocks and a diaper bag. The Daily Dress looks great in both scenarios.

Audrey Hepburn, 1960

The classic movie star style I most identify with is…Audrey Hepburn. Her look is so sophisticated yet effortless. She always looks like she’s being true to herself with what she wears, and never as if her clothes are wearing her. To me, that’s true style.

If I had to limit my shopping to one neighborhood in one city…The West Village of Manhattan. Strolling down Bleecker Street with an iced coffee in hand is one of the best ways to spend an afternoon.

In my fridge, you will always find…Cold brew and whole milk are my morning essentials. Also, yogurt pouches, because my toddler is obsessed.

My favorite beverage these days is…I love a good margarita.

My perfect day would end by…Being with family.

The Gentleman Racer by Michael Satterfield

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